With the launch of the T7 Shield, Samsung asked us to introduce their newest Solid State Drive product line to the German market. The campaign we created adapted the existing ad clips and takes a comedic spin on them.

Tasks were i.a. shorting down the clips to 15 seconds, animating typography, masking the SSDs in the outro frame by frame (to fit in the German copy) and editing the SFX. In the end we adapted all three clips from the 16:9 format to 1:1, 4:5 and 9:16 ratios so that Samsung could display them crossmedially.